How Important it is to Perform SEO Audit on a Website?

A business website is an effective tool to reach more audience. Since most people are always online, it is best to take advantage on this and put up online marketing strategies to attract more clients to your products and services. Together with search engine optimization, websites gain traffic and are slowly ranked into the top results of search engines. However, there are times where no matter how good the website is, there are still no visible changes on its ranking. If this is the case, then the website has to do SEO audit.


Doing an SEO audit is important to any website. It is through SEO audit where websites identify the problems on their websites and help keep it up-to-date with the latest improvements on a search engine’s algorithm. SEO audit is a very intricate process of checking the website on its needs for improvement. Some businesses even hire an SEO auditor to conduct this in order to get positive results.

During an SEO audit, a performed thorough analysis on the website is done. A report is given on the current standing of the website which includes its social media links and other related links to the website. Based on this report and analysis, a number of Internet marketing strategies are raised as suggestions to improve web standing and overall performance.

Others may have overlooked the importance of an SEO audit causing a huge impact to the website’s performance online. To avoid problems arising, here are exceptional reasons why an SEO audit has to be performed.

• The algorithms of search engines constantly change. In providing better search results, search engines’ algorithms adjust and make necessary adjustments to cater the needs of the public. With these changes, websites are subjected to these adjustments as well particularly its content and keywords.

• SEO audit checks links if they are working and relevant to your website. Once broken links are discovered, SEO specialists will have to redirect these to gain the traffic from these links.

• With an SEO audit, it checks the relevance of the titles and tags in your website. Are they unique and do they represent the content on your website? Titles and tags should always lead online users to the information they are looking for.

• Images say a lot about your products and services and to your website in general. Also, images should be downloaded on websites quickly to avoid online users losing their patience from waiting for it to load.

• Information or details on your website have to be constantly updated. Having new content every six months will help your website maintain and even improve its ranking. Fresh content gives your customers more reason to stay and revisit your websites.

To have a powerful brand online, one must constantly monitor activities on their webpages. Since changes happen all the time, it is best to have the website updated so as not to lose the traffic you have built overtime. SEO audit should be done regularly. The websites performance gets better when they are updated and kept relevant to what the public needs.


Layman’s Term: What is SEO?

A friend of mine likes to create blogs. It is her hobby to write stuff about places she has been to and restaurants she has tried. I enjoy reading her blog and even put some comments on her posts. Her blog is actually great with all the write-ups and pictures; however, most of my friends cannot find her blog once it is searched on both Google and Yahoo. This made us into thinking how websites, like those of big multimillion companies, can get their websites on top searches on search engines. This is where another friend of ours introduced the term SEO.


SEO, as what my friend explained, stands for search engine optimization. It sounded rocket science at first, but after he explained the concept, my friend and I now realized the reason why her website cannot be seen on search engines.

Basically, SEO is a technique used by professionals (SEO specialists) that will let search engines like Google and Yahoo find your website – or a blog which my friend has. Once a website is launched, the work does not end there. A client should consider getting SEO services to optimize or make your website good and able to be searched by the mentioned searched engines. My friend’s blog has to be visible on the Internet. When people get to read about her blog, then the blog will gain more traffic – the number of visits a webpage gets. When one website gets a lot of traffic, its rank increases as it reaches the top pages. My friend told us that it will take time but it is possible.

Further, SEO makes your website found by people. When a person searches something online, they type words on the search bar. For example, I want to search about food and travel blog. I have to key in food and travel blog. The search engine will then present me blogs about food and travel. These are pages that are relevant to my search. To be relevant, the page needs to have the words I typed in their content. This means that once the page has the keyword, it will be included in the searched pages. This is possible with tags used on the website. Further, SEO specialists even use Facebook and Twitter to be found online. They create pages on the sites mentioned and link it to the blog or website. This is the reason why websites have social media pages linked to their websites. It helps increase the number of people visiting their websites.

With this in mind, my friend asked some help to have her blog optimized. Every time she writes a blog, she uses some keywords that will be helpful in locating her blog. Further, she even made her own page on Twitter and Facebook and linked these to her blog. She was surprised to see a lot of people visiting her blog leaving their comments. Though her page has not reached the top ranks, of which I think might need a lot of time, her blog can be searched online with the help of the keywords our friend suggested. Indeed, SEO is a great help in making your website, or even blogs, known to the Internet world.

What Consists the Best SEO Company?

There are millions of websites on the World Wide Web today. Some give relevant information to different users worldwide while others are mere spammers. The Internet has been smarter to know which are helpful to people and which would be senseless. Websites are built primarily with an aim in making a product name or company known to the public. Building a product image is no joke; hence, it is important to find people to trust with in creating your own personal website.


If you have already built a website, maintaining it should be a priority particularly creating ways on how to make it searchable on different search engines. A website is practically useless if it does not gain any traffic online. This traffic makes your website known to many users making it reach the top ranks on search engines. To increase traffic, a website should employ SEO or search engine optimization techniques. If you want to reach the top ranks, it is time to invest on a SEO company.

What should the best SEO company consist of?

• A trusted name in the industry
It is important for an SEO company to prove its efficiency in bringing the boost your website needs. A trusted and known name in the industry should be considered. A SEO company is able to present their successful clients in a portfolio. It is easy to find a good SEO company because people will recommend it and give positive feedback. Ask around on people you know or search online and read testimonials about a SEO company’s services.

• Reasonable fees and charges
Since you want the best for your website, some might be a little costly when it comes to their fees. As a businessman, you have to understand the fees you are paying for. Ask about certain services they offer. Does your website need that particular service? You have to be sure that you are getting the worth of the money you are spending with a particular SEO company. It will be much better if the company can provide a timeline of their work, so that you can see the progress.

• Good communication
An SEO company builds strong communication with their clients. They make it sure that their clients are a part of their work. Listening to the client’s needs is important to be able to build a good relationship. Misunderstandings are often avoided when both parties sit down and listen to each other to talk about developments and plans for the website.

• Progress reports
An SEO company never does an action without letting the client know. Plans and reports are given to clients to update them with the project. The reports show the developments of its ranking and the strategies used. It is important for a SEO company to deliver reports to the client no matter how little the progress is.

There are a lot of SEO companies in the world today. Some gives promising results in a short span of time while others advertise the strategies that they use to boost a website’s traffic. What clients should do is to expand their search and weigh the pros and cons of each SEO company until one fits the bill.

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