10 Ways on How to Improve Website Traffic

What website owners find challenging in maintaining a website is the lack of traffic. This traffic is simply the number of people visiting or checking the website. When a website does not get a lot of traffic, it will be difficult for the search engine to locate for it in the vast field of the World Wide Web. Also, once you get the traffic, it is another problem to maintain this traffic or else your website loses its ranking.  The competition in keeping a website ahead with its competitors is tough, and it needs integration of strategies.

There are lots of strategies that can boost one’s traffic. However, not every single tip can bring good and positive results. Increasing one’s traffic is not done overnight. Businesses should understand that these tips are critical and must be continuously monitored to gauge the success of increasing one’s traffic. Here are some tips on how a website can boost its traffic online.

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  • Content on your website should be informative, entertaining and somehow inspiring. There are some content that does not directly appeal to its clients to buy the product. The content for your website should always be catchy and smartly written to attract clients into your website.
  • Update your content constantly. Do not let people read posts over and over again. They want to know what’s new and why they should keep on visiting your website. The fresher the content, the more visitors you get into reading your posts.
  • Upload photos on your website that are interesting and can draw attention. Also, incorporate the idea of infographics. Most people are visual learners, so they tend to get glued on reading a post that has lots of photographs on it.
  • Make use of videos in your website. People are easily interested into watching animated videos as they both inform the public about your product and entertain them as well.
  • Take advantage of the social media networks. Social media sites such as Facebook and Twitter have millions of account users. By creating your own pages, target customers can easily follow you and reaching them has become easier. Further, there is more interaction with customers as you get to comment and share their positive reviews on the products and services they had. Linking your social media pages to your website is a good step in leading more and more people to your website.
  • Create your own blogs. Advertise your product. Create testimonials. Provide knowledge and tips that you think is related to your brand name. Use powerful keywords for every content you make.
  • Link your website to other bloggers. Some bloggers are very popular that they get hundreds and even thousands of visits every year. Through the links on the blogs, the blogger get to provide testimonials on how good your product or service is which in return entices people to visit your website.
  • Use SEO keywords in all your content. The trend online may change; hence, you have to be always researching on what your target customers are currently using to search for particular information on different search engines.
  • If you have the money to push your traffic, doing PPC or pay-per-click can be an advantage. PPC lets your ads be easily suggested on relevant searches online. Always back up your PPC ads with organic strategies to keep the traffic you are getting.
  • Always provide quality customer service to your customers. Respond to queries on time and make sure you address complaints professionally. The commitment you give in being available to them shows your integrity and rewarded by their loyalty.

To make your website gain more visits, always bank on its content and make use of social media pages. The more powerful and relevant your content gets, the more people online get to read and visit your website.

Want to know more about Online Branding & Digital Marketing Tips? You can refer to this link www.youtube.com/watch?v=OyvL2ZSbOEc.

How Important it is to Perform SEO Audit on a Website?

A business website is an effective tool to reach more audience. Since most people are always online, it is best to take advantage on this and put up online marketing strategies to attract more clients to your products and services. Together with search engine optimization, websites gain traffic and are slowly ranked into the top results of search engines. However, there are times where no matter how good the website is, there are still no visible changes on its ranking. If this is the case, then the website has to do SEO audit.

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Doing an SEO audit is important to any website. It is through SEO audit where websites identify the problems on their websites and help keep it up-to-date with the latest improvements on a search engine’s algorithm. SEO audit is a very intricate process of checking the website on its needs for improvement. Some businesses even hire an SEO auditor to conduct this in order to get positive results.

During an SEO audit, a performed thorough analysis on the website is done. A report is given on the current standing of the website which includes its social media links and other related links to the website. Based on this report and analysis, a number of Internet marketing strategies are raised as suggestions to improve web standing and overall performance.

Others may have overlooked the importance of an SEO audit causing a huge impact to the website’s performance online. To avoid problems arising, here are exceptional reasons why an SEO audit has to be performed.

• The algorithms of search engines constantly change. In providing better search results, search engines’ algorithms adjust and make necessary adjustments to cater the needs of the public. With these changes, websites are subjected to these adjustments as well particularly its content and keywords.

• SEO audit checks links if they are working and relevant to your website. Once broken links are discovered, SEO specialists will have to redirect these to gain the traffic from these links.

• With an SEO audit, it checks the relevance of the titles and tags in your website. Are they unique and do they represent the content on your website? Titles and tags should always lead online users to the information they are looking for.

• Images say a lot about your products and services and to your website in general. Also, images should be downloaded on websites quickly to avoid online users losing their patience from waiting for it to load.

• Information or details on your website have to be constantly updated. Having new content every six months will help your website maintain and even improve its ranking. Fresh content gives your customers more reason to stay and revisit your websites.

To have a powerful brand online, one must constantly monitor activities on their webpages. Since changes happen all the time, it is best to have the website updated so as not to lose the traffic you have built overtime. SEO audit should be done regularly. The websites performance gets better when they are updated and kept relevant to what the public needs.

Layman’s Term: What is SEO?

A friend of mine likes to create blogs. It is her hobby to write stuff about places she has been to and restaurants she has tried. I enjoy reading her blog and even put some comments on her posts. Her blog is actually great with all the write-ups and pictures; however, most of my friends cannot find her blog once it is searched on both Google and Yahoo. This made us into thinking how websites, like those of big multimillion companies, can get their websites on top searches on search engines. This is where another friend of ours introduced the term SEO.

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SEO, as what my friend explained, stands for search engine optimization. It sounded rocket science at first, but after he explained the concept, my friend and I now realized the reason why her website cannot be seen on search engines.

Basically, SEO is a technique used by professionals (SEO specialists) that will let search engines like Google and Yahoo find your website – or a blog which my friend has. Once a website is launched, the work does not end there. A client should consider getting SEO services to optimize or make your website good and able to be searched by the mentioned searched engines. My friend’s blog has to be visible on the Internet. When people get to read about her blog, then the blog will gain more traffic – the number of visits a webpage gets. When one website gets a lot of traffic, its rank increases as it reaches the top pages. My friend told us that it will take time but it is possible.

Further, SEO makes your website found by people. When a person searches something online, they type words on the search bar. For example, I want to search about food and travel blog. I have to key in food and travel blog. The search engine will then present me blogs about food and travel. These are pages that are relevant to my search. To be relevant, the page needs to have the words I typed in their content. This means that once the page has the keyword, it will be included in the searched pages. This is possible with tags used on the website. Further, SEO specialists even use Facebook and Twitter to be found online. They create pages on the sites mentioned and link it to the blog or website. This is the reason why websites have social media pages linked to their websites. It helps increase the number of people visiting their websites.

With this in mind, my friend asked some help to have her blog optimized. Every time she writes a blog, she uses some keywords that will be helpful in locating her blog. Further, she even made her own page on Twitter and Facebook and linked these to her blog. She was surprised to see a lot of people visiting her blog leaving their comments. Though her page has not reached the top ranks, of which I think might need a lot of time, her blog can be searched online with the help of the keywords our friend suggested. Indeed, SEO is a great help in making your website, or even blogs, known to the Internet world.