How Does Infographics Help You in Your Digital Marketing Campaigns?


Children are fond of images; hence, children’s books are illustrated in vibrant colors. Most people arevisual learners. When we say visual learners, these are individuals who can easily understand concepts and ideas through images. With people often attracted to a reading material with images, this has given rise to infographics.

Today’s digital world has made used of infographics quite remarkably. In digital marketing, infographics has played a vital role in a brand’s name. Infographics can be used in different ways. There are people who use this to present a data-rich visualization of an idea. Some use infographics as a tool for education. Like mentioned earlier, most people are visual learners, so they tend to learn more with images. Finally, infographics is an effective tool to build brand awareness for marketing campaigns.

Infographics and digital marketing campaign are a strong combination. How does infographics become an advantage in a digital marketing campaign?

  •  Most people are not attracted to wordy ads. People are visual creatures that they prefer reading content with graphics or images. These graphical representations have higher possibilities to stay in the public’s memory. Since a lot are interested in infographics, using this to a particular marketing campaign will surely be effective.
  • 90% of information that retains in one’s brain is all acquired visually. Thus, investing on infographics assures marketers a higher chance of getting remembered by the audience.
  • Infographics that makes use of a company’s information such as their logo increases brand awareness. The public remembers pictures better than their actual names because of impact of the graphic that has stuck pretty well in their retention.
  • Infographics make it easier for your audience to understand the campaign. Some ads might end up confusing the target market of a product or service being advertised. Long lines of texts do not appeal as the market can get tired of reading or might not get the point of the advertising.
  • Infographics attract people in the social media networks. Images that are catchy and interesting are easily shared, retweeted, reposted or pinned in different social media sites. This spread of a particular infographic reaches more people in just a matter of hours. The more people sharing it on social media sites, the more visits or popularity the advertising campaign gets.

There are some infographics that go viral because of how smart these campaign ads are made. Here are some tips how to make your infographics popular in the web.

  •  Make sure to create campaign ads that are interesting, catchy, and unique headings or titles
  •  Consider the target audience: age group, gender, and race to name some.
  • Make use of the social media as information spreads quickly with millions of users always online.
  •  Carefully choose colors to be used in the campaign. Dull colors are not attractive and make your ad boring.
  • Do not write long content for your infographic. Though you invest on quality images or data, do not overdo it as it may be an eyesore with all graphics placed in a single ad campaign.
  •  Build links to different websites and blogs to get more shares and visits to your ad campaign.

A successful digital marketing campaign always makes use of a visually engaging and appealing infographic that directly interprets the subject matter to be easily understood by the target audience.



10 Ways on How to Improve Website Traffic

What website owners find challenging in maintaining a website is the lack of traffic. This traffic is simply the number of people visiting or checking the website. When a website does not get a lot of traffic, it will be difficult for the search engine to locate for it in the vast field of the World Wide Web. Also, once you get the traffic, it is another problem to maintain this traffic or else your website loses its ranking.  The competition in keeping a website ahead with its competitors is tough, and it needs integration of strategies.

There are lots of strategies that can boost one’s traffic. However, not every single tip can bring good and positive results. Increasing one’s traffic is not done overnight. Businesses should understand that these tips are critical and must be continuously monitored to gauge the success of increasing one’s traffic. Here are some tips on how a website can boost its traffic online.


  • Content on your website should be informative, entertaining and somehow inspiring. There are some content that does not directly appeal to its clients to buy the product. The content for your website should always be catchy and smartly written to attract clients into your website.
  • Update your content constantly. Do not let people read posts over and over again. They want to know what’s new and why they should keep on visiting your website. The fresher the content, the more visitors you get into reading your posts.
  • Upload photos on your website that are interesting and can draw attention. Also, incorporate the idea of infographics. Most people are visual learners, so they tend to get glued on reading a post that has lots of photographs on it.
  • Make use of videos in your website. People are easily interested into watching animated videos as they both inform the public about your product and entertain them as well.
  • Take advantage of the social media networks. Social media sites such as Facebook and Twitter have millions of account users. By creating your own pages, target customers can easily follow you and reaching them has become easier. Further, there is more interaction with customers as you get to comment and share their positive reviews on the products and services they had. Linking your social media pages to your website is a good step in leading more and more people to your website.
  • Create your own blogs. Advertise your product. Create testimonials. Provide knowledge and tips that you think is related to your brand name. Use powerful keywords for every content you make.
  • Link your website to other bloggers. Some bloggers are very popular that they get hundreds and even thousands of visits every year. Through the links on the blogs, the blogger get to provide testimonials on how good your product or service is which in return entices people to visit your website.
  • Use SEO keywords in all your content. The trend online may change; hence, you have to be always researching on what your target customers are currently using to search for particular information on different search engines.
  • If you have the money to push your traffic, doing PPC or pay-per-click can be an advantage. PPC lets your ads be easily suggested on relevant searches online. Always back up your PPC ads with organic strategies to keep the traffic you are getting.
  • Always provide quality customer service to your customers. Respond to queries on time and make sure you address complaints professionally. The commitment you give in being available to them shows your integrity and rewarded by their loyalty.

To make your website gain more visits, always bank on its content and make use of social media pages. The more powerful and relevant your content gets, the more people online get to read and visit your website.

Want to know more about Online Branding & Digital Marketing Tips? You can refer to this link

How Important it is to Perform SEO Audit on a Website?

A business website is an effective tool to reach more audience. Since most people are always online, it is best to take advantage on this and put up online marketing strategies to attract more clients to your products and services. Together with search engine optimization, websites gain traffic and are slowly ranked into the top results of search engines. However, there are times where no matter how good the website is, there are still no visible changes on its ranking. If this is the case, then the website has to do SEO audit.


Doing an SEO audit is important to any website. It is through SEO audit where websites identify the problems on their websites and help keep it up-to-date with the latest improvements on a search engine’s algorithm. SEO audit is a very intricate process of checking the website on its needs for improvement. Some businesses even hire an SEO auditor to conduct this in order to get positive results.

During an SEO audit, a performed thorough analysis on the website is done. A report is given on the current standing of the website which includes its social media links and other related links to the website. Based on this report and analysis, a number of Internet marketing strategies are raised as suggestions to improve web standing and overall performance.

Others may have overlooked the importance of an SEO audit causing a huge impact to the website’s performance online. To avoid problems arising, here are exceptional reasons why an SEO audit has to be performed.

• The algorithms of search engines constantly change. In providing better search results, search engines’ algorithms adjust and make necessary adjustments to cater the needs of the public. With these changes, websites are subjected to these adjustments as well particularly its content and keywords.

• SEO audit checks links if they are working and relevant to your website. Once broken links are discovered, SEO specialists will have to redirect these to gain the traffic from these links.

• With an SEO audit, it checks the relevance of the titles and tags in your website. Are they unique and do they represent the content on your website? Titles and tags should always lead online users to the information they are looking for.

• Images say a lot about your products and services and to your website in general. Also, images should be downloaded on websites quickly to avoid online users losing their patience from waiting for it to load.

• Information or details on your website have to be constantly updated. Having new content every six months will help your website maintain and even improve its ranking. Fresh content gives your customers more reason to stay and revisit your websites.

To have a powerful brand online, one must constantly monitor activities on their webpages. Since changes happen all the time, it is best to have the website updated so as not to lose the traffic you have built overtime. SEO audit should be done regularly. The websites performance gets better when they are updated and kept relevant to what the public needs.

Layman’s Term: What is SEO?

A friend of mine likes to create blogs. It is her hobby to write stuff about places she has been to and restaurants she has tried. I enjoy reading her blog and even put some comments on her posts. Her blog is actually great with all the write-ups and pictures; however, most of my friends cannot find her blog once it is searched on both Google and Yahoo. This made us into thinking how websites, like those of big multimillion companies, can get their websites on top searches on search engines. This is where another friend of ours introduced the term SEO.


SEO, as what my friend explained, stands for search engine optimization. It sounded rocket science at first, but after he explained the concept, my friend and I now realized the reason why her website cannot be seen on search engines.

Basically, SEO is a technique used by professionals (SEO specialists) that will let search engines like Google and Yahoo find your website – or a blog which my friend has. Once a website is launched, the work does not end there. A client should consider getting SEO services to optimize or make your website good and able to be searched by the mentioned searched engines. My friend’s blog has to be visible on the Internet. When people get to read about her blog, then the blog will gain more traffic – the number of visits a webpage gets. When one website gets a lot of traffic, its rank increases as it reaches the top pages. My friend told us that it will take time but it is possible.

Further, SEO makes your website found by people. When a person searches something online, they type words on the search bar. For example, I want to search about food and travel blog. I have to key in food and travel blog. The search engine will then present me blogs about food and travel. These are pages that are relevant to my search. To be relevant, the page needs to have the words I typed in their content. This means that once the page has the keyword, it will be included in the searched pages. This is possible with tags used on the website. Further, SEO specialists even use Facebook and Twitter to be found online. They create pages on the sites mentioned and link it to the blog or website. This is the reason why websites have social media pages linked to their websites. It helps increase the number of people visiting their websites.

With this in mind, my friend asked some help to have her blog optimized. Every time she writes a blog, she uses some keywords that will be helpful in locating her blog. Further, she even made her own page on Twitter and Facebook and linked these to her blog. She was surprised to see a lot of people visiting her blog leaving their comments. Though her page has not reached the top ranks, of which I think might need a lot of time, her blog can be searched online with the help of the keywords our friend suggested. Indeed, SEO is a great help in making your website, or even blogs, known to the Internet world.

What Consists the Best SEO Company?

There are millions of websites on the World Wide Web today. Some give relevant information to different users worldwide while others are mere spammers. The Internet has been smarter to know which are helpful to people and which would be senseless. Websites are built primarily with an aim in making a product name or company known to the public. Building a product image is no joke; hence, it is important to find people to trust with in creating your own personal website.


If you have already built a website, maintaining it should be a priority particularly creating ways on how to make it searchable on different search engines. A website is practically useless if it does not gain any traffic online. This traffic makes your website known to many users making it reach the top ranks on search engines. To increase traffic, a website should employ SEO or search engine optimization techniques. If you want to reach the top ranks, it is time to invest on a SEO company.

What should the best SEO company consist of?

• A trusted name in the industry
It is important for an SEO company to prove its efficiency in bringing the boost your website needs. A trusted and known name in the industry should be considered. A SEO company is able to present their successful clients in a portfolio. It is easy to find a good SEO company because people will recommend it and give positive feedback. Ask around on people you know or search online and read testimonials about a SEO company’s services.

• Reasonable fees and charges
Since you want the best for your website, some might be a little costly when it comes to their fees. As a businessman, you have to understand the fees you are paying for. Ask about certain services they offer. Does your website need that particular service? You have to be sure that you are getting the worth of the money you are spending with a particular SEO company. It will be much better if the company can provide a timeline of their work, so that you can see the progress.

• Good communication
An SEO company builds strong communication with their clients. They make it sure that their clients are a part of their work. Listening to the client’s needs is important to be able to build a good relationship. Misunderstandings are often avoided when both parties sit down and listen to each other to talk about developments and plans for the website.

• Progress reports
An SEO company never does an action without letting the client know. Plans and reports are given to clients to update them with the project. The reports show the developments of its ranking and the strategies used. It is important for a SEO company to deliver reports to the client no matter how little the progress is.

There are a lot of SEO companies in the world today. Some gives promising results in a short span of time while others advertise the strategies that they use to boost a website’s traffic. What clients should do is to expand their search and weigh the pros and cons of each SEO company until one fits the bill.

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Effective Ways to Market Your Business Online

A brand name establishes its name in the market when a huge number of people know about it. It is the entrepreneur’s own effort to find ways to have its product or service known to the public. Hence, we have advertising. People working on advertising companies tirelessly think of different ideas to introduce a product and maintain the product’s popularity on the market. The usage of TV, radio, and print advertisement has been popular among companies. Further, with the development of technology, internet marketing has been popular and has increased a product’s visibility to a lot of consumers.

Online-business-marketing Banking on internet marketing is not easy as the competition online is tough. There are a lot of businesses who utilizes the same strategy so it is crucial to think of strategies that will make yours stand out and beat the competitors. Building a website is a good website is a good start, but it does not stop you from expanding and looking for other options. Here are some effective ways to market your business online.

• Boost your website’s traffic by taking advantage of SEO or search engine optimization services. Your website should have content and links that are useful and powerful to keep your website on top search results. Investing on good SEO services help your website build links with strong keywords. With the increase in traffic, more and more people will recognize your business online.

• Blogging is a secret tool in boosting traffic to your website as well. Blogs utilizes keywords that can be added to your webpage once linked. Get a blog online and write good content about your product or service. If you are not that confident with your writing skills, there are content writers who can do that work for you. They cost a little yet deliver great results to your website’s traffic.

• Be in different social media platforms. Facebook, Twitter and Instagram are a few social media sites that are popular to almost everyone in the globe today. Businesses get more audience through links on these mentioned social sites. Create a page introducing your company together with your product and services. With this link, it also adds traffic to your website.

• Create use-friendly websites. More visitors are attracted to websites that are easy to navigate. People tend to explore more on a website that is appealing to their eyes with not much clutter on facts or information on the website. There are simple website platforms for free online. Choose one that will suit your company. If you have some money to spare, hire a team to build and maintain an awesome website for a more professional look.

• Make your website available on smartphones. More and more people browse the internet though their mobiles or tablets. The problem is some platforms are not compatible with the mentioned gadgets. To reach more audience and increase accessibility, develop websites that can be navigated through smartphones.

Internet marketing is difficult as you have to create strategies to keep customer’s loyalty. The more creative your marketing strategies are, the more customers you get. Always keep in mind that marketing online should be well thought of and planned at all times.

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Steps on How to Build a Website

There are millions of website on the internet that caters to different fields of interest of many users. The Internet has really made lives easier such as quicker search for information and much more convenient communication. Websites also vary from very creative with loud colors to minimalist designs. In the past years, the creation of websites has also been used for marketing. Different companies and brand names have utilized the World Wide Web to reach their target customers to share their products and services.

For someone who wants to gain similar popularity online, creating a website for your brand name is also possible. However, things are a little complicated to create a website. How does one create a webpage?

1. Select a platform for your website.

web-platform-diagram A platform is like a place where your website can be developed. Unlike before, building websites were complicated since you need to have full knowledge on HTML or CSS. Now, anyone can choose a platform for their websites in a very easy way. Content management systems such as WordPress have made it possible for any individual to have their own websites. It is easy to manage and at the same time, there is no need to understand codes that can confuse you along the way. A lot has been using WordPress nowadays since it has beautiful themes (including with responsive design) and plenty of available plugins.

2. Pick a Domain Name and a Web Host

domain_hosting_sml A domain name refers to the name of your website like and web hosting means the server to which your site is connected to the Internet. Having your own domain adds up to the professional look of your website. Further, having your website hosted makes it easy to load and prevents hours of downtime. There is a little cost to have your domain name but think of it as investment to the success of your business. In choosing your domain name, always stick with a memorable and catchy name. This is a huge factor that should be considered as your domain name has to make an impression to your audience.

3. Launch that website

2nd_Look_Studio_Launches_New_Website-700x297 Once you got your domain name, you can now do all the necessary adjustments or customizations on your website. Consider the content you are including in your website. Make sure that you have information about your business, photos of your products or services if you’re a going to a business, or photos and videos of related content for your articles if you are a blog writer. Further, consider doing SEO (search engine optimization) for your website. Get a professional team who can create links and tags that can improve the number of its visitors resulting to increase in ranking on search engines.

If you are someone who is not confident in coming up with your own website, you can always find a web development company to do the job for you. They offer different packages that can help you build a good website. This may cost a little more expensive compared; however, they will be able to find ways on how to keep your website updated and optimized. Maintenance of the website will be under their responsibility, so all you have to do is sit around and wait for your website to be launched.